Lead Strategist

PURPOSE:

In this role, you will be responsible for creating insight-driven service positioning, messaging and narratives.

RESPONSIBILITIES
1. Provide a strategic understanding of how campaigns can be delivered through our platforms; maintain a plan, roadmap, and vision.
2. Design the data base segmentation, engagement, and lead nurturing strategy for end-to-end user and customer lifecycles, including account creation through order conversion, onboarding, and other down-funnel goals (B2B & B2C).
3. Create & monitor the client journey & pipelines.
4. Ensure a seamless and integrated lifecycle marketing experience for client.

REQUIREMENTS
1. 5+ years of proven experience in role or similar role as a strategist.
2. Experience within the experiential marketing agency is an required
3. Excellent written, verbal communication, story telling skills and problem-solving skills by delivering scalable programs, events and creative marketing campaigns to engage users.
4. Exceptional presentation skills.